Try this in your hotel: count how many times reception says “breakfast runs until 10” and “the wi-fi password is this” in a single day. The number usually passes thirty. That is repeated work a screen removes — and it is only the start of what it does.
Block 1: the questions that repeat
- Breakfast times (and where it is served)
- Check-in and check-out times
- The wi-fi password
- Pool, gym and other facility hours
- How to request towels, pillows or room service
- The reception extension number
Every question the screen answers is thirty seconds reception spends welcoming the guest who is arriving. In a small hotel, that changes the quality of the entire check-in.
Block 2: what generates extra revenue
Guests spend outside the hotel what they would have spent inside — almost always because they do not know the internal option exists. Reception is where they decide dinner, the tour and the transfer.
| Item | When to show it | Angle of the piece |
|---|---|---|
| Hotel restaurant | Late afternoon | Dish of the day with a photo and times |
| Late check-out | Morning | Price and how to request it |
| Tours and transfers | Arrival and morning | Duration, price and where to book |
| Day use / spa | Afternoon | Service and availability |
| Room upgrade | Check-in | Category difference, price per night |
Block 3: the destination
Information about the area is the content that most improves reviews: what to do nearby, the weather, events this week, distances. It costs little to produce and positions the hotel as a host rather than a supplier of beds.
The language rule
In a tourist town or near a border, alternate the same information across languages within the loop. That is more effective than cramming two languages into one piece — and it avoids a cluttered screen.
Where to place the screen
- Reception, in the line of sight of someone waiting to check in. The highest-return position.
- Lobby / lounge. Longer content, about the destination and the services.
- Lift lobby. Very short pieces: restaurant, breakfast times, today’s event.
- Breakfast area. Menu, times and operational notices.
What to avoid
Broadcast TV in reception. Besides bringing in news and third-party advertising, it breaks the atmosphere the hotel built with décor, music and scent — the three investments most hotels make and then undo with a TV tuned to the news.
Let your reception answer for itself
Publish times, wi-fi, restaurant and tours to the lobby screen from your phone. 30 days free, no card.
Try it freeFrequently asked questions
Does it work in a small guesthouse?+
It works very well. In a family-run property, information tends to live on scattered notes and in the owner’s head — the screen puts it in one place and does not depend on someone being at the desk.
Can I display the wi-fi password on screen?+
Most hotels do, for convenience. If the network is the same as internal operations, the correct fix is a separate guest network — that is a network security issue, not a screen one.
What about the in-room TV?+
That is a different screen, with a different job and usually its own system. The quick win is reception, the lobby and the lift.
How often should I update it?+
Fixed information rarely changes; the restaurant menu and local events call for a weekly update. Weather and dish of the day, daily.
