Guides to indoor media and screens that sell — for any sector
Before choosing content for your sector, there is a set of decisions that applies to everyone: which screen to use, what it costs, what to show, how often to change it, and how to know whether it is working.
- Not knowing where to start or what it will cost
- USB sticks, casting dongles and workarounds that break every week
- A screen playing random video with no commercial purpose
- No way to tell whether the screen is bringing in sales
This is the hub for the questions every owner asks before thinking about sector-specific content: what indoor media is, what it costs, which device to use, and why USB sticks are such a headache.
If you are just starting, start here — then move to your sector’s hub, where the content gets into the specific problem of your business.
5 articles on general guides
Checklist: is your screen selling, or just playing video?
15 concrete points to audit your screen today. Score under 10 and it is decorating, not selling.
Digital signage vs USB stick vs casting: what actually works in a store
An honest comparison of the four ways to get content onto a store screen — and the exact point where each one breaks in a real operation.
What indoor media really costs (line by line)
Screen, device, internet, subscription and the hidden cost: your team’s time. The full sum — and how much the screen has to sell per day to pay for itself.
Indoor media: what it is, what it costs and how to use it to sell more
The complete guide to indoor media: what it is, why the market is growing, where a screen pays off and what it costs to start today.
How to put content on your store screen from your phone (no USB stick)
The USB stick is a shop owner’s worst friend: it goes missing, it corrupts and it needs a computer. Here is how to publish to the screen straight from your phone.
Frequently asked questions — General guides
What is indoor media, in practice?+
It is communication shown on screens inside a physical location, to people who are already there. Unlike outdoor media, it speaks to someone standing metres from the product, who can buy now.
Are digital signage and indoor media the same thing?+
Digital signage is the technical term for the screen system; indoor media is its commercial use inside the point of sale. For a shop owner, they address the same problem.
What does it cost to start?+
If you already have a smart TV or an Android device to plug into HDMI, the initial cost is the software subscription. TagLine starts at a low monthly fee, with a 30-day free trial and no card required.
Do I need good internet in the store?+
You need internet to publish and sync. The content is stored on the device, so a dropped connection will not leave a black screen — but without internet you cannot change the campaign.
Turn your screens into a sales machine.
Manage content, campaigns and screens in one place — from your phone, wherever you are.