Indoor media in supermarkets: the right offer, in the right aisle, at the right time
Produce prices change every week, sometimes every day. Paper and marker cannot keep up — and yesterday’s offer is still hanging there, wrong, this morning.
- Handwritten signs, crooked, with an out-of-date price
- A daily offer nobody sees until they reach the till
- High-margin products with no visibility at all
- A printed flyer that costs a fortune and arrives late
Grocery is volume and turnover. The screen solves the most expensive problem in food retail: updating price and offer at the speed of stock.
This hub covers digital flyers, offers by aisle, products near expiry, and using the screen at the checkout, where the customer is standing still.
2 articles on supermarkets
Digital flyer: what moves to the screen and what stays on paper
A printed flyer is expensive, arrives late and is out of date on arrival. What can move to the screen — and what still makes sense on paper.
Today’s offer: a handwritten sign cannot keep up with your stock
Produce prices change daily and paper cannot keep up. How to use the screen to move what has to go today.
Frequently asked questions — Supermarkets
Does the screen replace the printed flyer?+
Inside the store, yes — and with the advantage of instant updates. Outside the store the flyer still does a reach job; the screen is for people who already walked in.
Where does a screen pay off most in a supermarket?+
The checkout queue and the entrance. In the queue the customer has idle time; at the entrance the screen sets the route for the whole shop.
Can I change offers several times a day?+
Yes. That is the classic bakery and produce case: fresh bread in the afternoon, perishables cleared at the end of the day.
Do I need to integrate with my pricing system?+
Not to get started. Most stores begin by publishing the offer artwork from a phone and only consider integration later.
Turn your screens into a sales machine.
Manage content, campaigns and screens in one place — from your phone, wherever you are.