Screens in barbershops: selling the service nobody asked for
Barbershop clients are recurring and predictable — they come back every two or three weeks. That makes the screen the best place in the business to push beard trims, brows, products and a monthly plan.
- Everyone asking for “just a clipper cut” and walking out
- A shelf of pomades and oils gathering dust
- Empty Mondays and Tuesdays, a queue on Saturday
- Clients who drift to the barbershop around the corner
A barbershop has two levers on revenue: frequency and ticket. The screen moves both — reminding the client of the combo before they sit down, and of the monthly plan before they pay.
The content here is specific to the counter: what to show while they wait, how to price a combo, how to sell pomade without pushing, and how to structure a monthly membership.
3 articles on barbershops
Barbershop average ticket: 5 ways to raise it without losing clients
Your client already comes back every 20 days. The question is not bringing in new people — it is getting the same client to leave with more than just a cut.
Barbershop membership: the sum that decides whether it makes money
A membership turns unpredictable revenue into fixed income — but badly costed, it fills your diary and eats your margin. How to get it right.
Shelf not moving? The problem is not the price of the pomade
A stalled shelf is not a price problem or a brand problem: it is a display and timing problem. How to move product without turning into a salesperson.
Frequently asked questions — Barbershops
How do I sell products without pushing?+
Let the screen make the offer. Once the client has seen the pomade three times while waiting, the question at the till stops being a pitch and becomes a confirmation.
Do memberships work in a small shop?+
They work from a single chair, as long as the schedule can take it. A membership gives predictable cash and holds the client — but it needs clear rules on screen: how many cuts, what is included, how booking works.
Can I still show sports and music videos?+
You can and you should — with your own pieces mixed in. The pattern that works is entertainment interleaved with short offers every few minutes.
Where should the screen go?+
Facing the waiting area, at the eye level of someone seated. A screen behind the chair is only visible in the mirror — and disappears the moment the barber stands up.
Turn your screens into a sales machine.
Manage content, campaigns and screens in one place — from your phone, wherever you are.