The question that comes up most after installing a salon screen is always the same: “and now, what do I put on it?”. Here are ten answers, in order of how easy they are to produce.
1. Service menu with prices
The most basic piece, and the one most often missing. Half your clients only know the service they book. Split it into three screens (hair, nails, beauty) rather than one giant list.
2. Your own before and after
The highest-engagement content in the sector — and you produce it every day. One rule: get the client’s permission, ideally in writing, even if they only appear from behind.
3. Packages and bundles
Cut + treatment, manicure + pedicure, a bridal package. Always at a set price, and always with the maths of what it would cost separately.
4. Retail products in use
A photo of the product on your own counter, being applied, with the name legible. It sells far better than the bottle on a white background.
5. Quiet-day offers
An empty Tuesday and Wednesday is the classic salon gap. One piece for a “treatment Tuesday” with a special rate fills the slot without discounting Saturday.
6. The team and behind the scenes
Introducing your stylists — name, speciality, years with you — builds a bond and reduces resistance to switching stylist when the favourite is fully booked.
7. Home care
How to keep a blow-dry, how to sleep on your hair, what stops colour fading. Useful content builds authority — and every tip naturally ends at a product you sell.
8. Seasonal trends
The colour of the summer, the cut of the season, this month’s nail shade. It gives clients a reason to ask for something different from the usual — which is normally a higher-value service.
9. Your Instagram, with a QR code
Client seated, phone in hand, screen in front of them: the perfect moment to turn a walk-in client into a follower. Make the QR code large and say what they gain by following.
10. Loyalty and referral
Clear rules on screen: how many visits, what the reward is, how to refer a friend. A scheme that only exists in the receptionist’s head does not work.
- 2 menu/price pieces (always on screen)
- 2 before-and-after pieces (swap them weekly)
- 1 piece for the package of the moment
- 1 retail product piece
- 1 quiet-day or time-based offer
- 1 Instagram or loyalty piece
A photo taken in your own salon, in your own light, beats stock photography. Clients recognise the mirror and the chair — and that is social proof.
To turn these pieces into revenue, see how to raise your salon’s average ticket and packages and loyalty.
Put the first piece on screen today
Take the photo, write the price and publish to the salon screen from your phone. 30 days free, no card.
Try it freeFrequently asked questions
Do I need a designer for the pieces?+
Not to start. A good photo, a clean background, large type and a legible price will do. What ruins a piece is too much information, not the absence of a designer.
Can I use my Instagram photos?+
You can, but reframe them: a post is square and a screen is landscape. A photo cropped in half on screen reads as carelessness.
How often should I change the content?+
The menu stays; the before-and-afters change weekly. A client who visits every 30 days needs to see something new, but the basic information cannot disappear.
Do I need permission to show a client’s photo?+
Yes. Using someone’s image requires consent — and under modern data protection law that applies to a photo in the salon, on Instagram and in any material. A simple signed form covers it.
