A gym has the most frequent audience in retail: members come three to five times a week and stay an hour. Even so, internal communication usually amounts to a faded poster on the wall and a music video on the screen.
The grid that works, block by block
1. Today’s class timetable
The most sought-after piece of information and the one that most often goes missing. An empty group class is nearly always a class the member did not know was on at that time. One piece with today’s and tomorrow’s classes solves it.
2. Exercise technique
A short, silent video showing correct form for a movement. It reduces injury risk, showcases your coaching team, and it is the content members actually stop to watch between sets.
3. Services nobody knows exist
- Fitness assessment — when was the member’s last one?
- Personal training and one-to-one programmes
- Taster sessions for new class formats
- Programme review (the classic “expired programme”)
4. Challenge and community
Challenge of the month, leaderboard, birthdays, member of the month (with image consent). This is the block that most affects retention, because it communicates belonging — and belonging is what keeps a member in January.
5. Operational
Holiday hours, equipment maintenance, layout changes, rules of use. Operational information on screen cuts the queue of questions at reception.
6. Plans and renewals
This is the commercial block — and it should be the smallest. One piece in the loop, with the current offer and the benefit of the longer plan. On that, see selling plans and reducing churn.
About half the loop in useful content (classes, technique, notices), a third in community and the rest in offers. A gym screen that only sells memberships is ignored within a week.
The technical rules of the room
- Work without sound — the music is loud and will not be turned down
- Use large type, readable from a distance and from someone lying on a bench
- Have high contrast (lighting is usually bright)
- Keep pieces short: members glance every 30 to 60 seconds
- Sit in front of the machines where people rest, not behind them
Where to place the screens
| Area | Priority content |
|---|---|
| Weights floor (facing the machines) | Technique, challenge, today’s classes |
| Reception | Plans, services, operational notices |
| Studio | Weekly timetable, next class |
| Changing rooms / corridor | Community, birthdays, events |
Your wall can talk to your members
Publish classes, challenges and notices to your gym screens from your phone. 30 days free, no card.
Try it freeFrequently asked questions
Can I keep playing music videos?+
You can, and it makes sense as a backdrop. The gain comes from slotting your own pieces in between — the atmosphere stays and the screen starts doing a job.
Do I need consent to show a member on screen?+
Yes, written image consent — including for the member of the month. Under modern data protection rules this is no longer a detail.
How often should content change?+
The class timetable is fixed; challenge and community change monthly; exercise technique supports a weekly change. Since members come almost daily, stale content is noticed fast.
Does it work in a small studio or box gym?+
It does, with a leaner grid. In a studio, the community block and class times are usually the most valuable.
